Catalano Green Report

A report showing what Catalano Ceramics has done and what is going to do to implement a sanitary-ware production that pursues the Life Cycle Design perspective.

The idea 

On occasion of exhibition or trade fairs, it is customary for design companies to develop communication strategies specifically structured to boost the new products, often focusing on product’s aesthetic appealing and giving information about typological and technological innovations. This communication is intended to reach the consumer who, when purchasing a product, is still driven by feelings or interested in some technical and functional features.

In this framework Catalano created a new and particular communicative space: a magazine able to reach people that want to know more about the manufacturer of the product they are going to buy. This “green report” describes what the company has done and what is going to do to implement a sanitary-ware production pursuing the LCD perspective.